Guided Selling • Kiosk Ready • Professional Reporting

Guided Uniform Response Utility

GURU® helps dealers sell, train, and grow by turning static product data into guided intelligence that supports better conversations, faster decisions, and customer-ready reporting.

Any Device, Anywhere

Browser-based and mobile-friendly, accessible from desktops, tablets, kiosks, and guided customer entry points.

Guided Interview / Questionnaire

An adaptive question engine that walks users through a structured interview with dynamically filtered choices and clearer next steps.

Automated Reports & Distribution

Instantly generates professional, branded reports with structured detail that can be reviewed, shared, and handed to the customer.

Truck and GURU kiosk concept visual
Unattended kiosk mode available with QR entry and guided flow.
Enterprise decision clarity, not just a questionnaire

Turn guided discovery into a customer-ready report.

GURU® standardizes complex sales conversations, interprets each answer through rules and logic, and produces a professional report with context that goes beyond the question itself.

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guided questions
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operational insights inferred
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to a customer-ready report
GURU website hero graphic
The challenge

Complex specs usually start with inconsistent conversations.

In traditional dealership discovery, important questions can be missed, the spec conversation depends on individual experience, and customers often leave with partial notes instead of a structured explanation.

Typical process
Conversation
Manual Notes
Follow-up

Often stretches into multiple calls, spec tool sessions, and delayed summary emails.

VS
GURU process
Guided Questions
Inference Logic
Instant Report

A structured conversation produces interpreted output the customer can take with them immediately.

Core differentiation

GURU doesn’t just collect answers. It interprets them.

A short interview becomes deeper operational intelligence through rules, attribute mapping, and contextual explanation. The report adds information above and beyond the question itself.

Guided discovery

Every question is part of a structured sequence designed to capture operational intent, not just basic inputs.

Operational Insights

Approximately 38 questions can expand into 200+ operational attributes through associations and logic.

Report-ready output

Customers leave with interpreted results, implications, and explanation that would otherwise require follow-up.

Inside the GURU Intelligence Engine

Visualizing the GURU Workflow

Double-click any image to expand it. These visuals are wired into the site to help explain the GURU process and report value.

Real output

Built from the report, not marketing theory.

The report already proves the model. A single answer can trigger compliance interpretation, engineering considerations, and operational guidance. Use the previews below as proof on the site.

Sample report preview
Sample report preview
Sample report preview
Example: a registration answer like California can expand into CARB participation context, emissions implications, and bridge-related considerations. A mileage answer can expand into practical fueling guidance and range interpretation.
Why it matters

Less time gathering. More time selling.

What normally takes hours of back-and-forth can become a guided 15–20 minute session that ends with a document the customer can actually use.

See How It Works Request a Demo Build